Another learning list

We are always forever learning how to become better because the design process is indeed complex. One thing I always do and have been for my project is creating metaphors - it provides an entertaining base and allows us designers to imagine another world as well as role play.

For example in Love Transactions
Gifts & Gestures = are assests that allow you to investment into relationship
Guys = stockbrokers investing, making decisions on what assests to choose to invest (which many are unaware of)
Girls = auditors - analysing what and how men give gifts

From the article....
02 METAPHORS
“Themes and metaphors are great platforms for ideas and I try to develop them both from a holistic perspective (ie, basing a site around a playground metaphor) as well as a design perspective (colour schemes and layout styles, for example). If you can hit a decent theme that allows you to convey and house the content, it’s a good place to be.”
50 ways to become a better designer