Major Project Problem

The current issue I am having with my project - is that how to appeal this information to the male audience.
My target audience is 20-25 yr olds who are mostly students who are just figuring out relationships, dont have a big spending budget, have a lot on their mind, and of course are clueless when it comes to understanding what women want.

So the people that would respond to my piece are
1) men who know they are clueless and want help and;
2) females who think that their friend or boyfriend need help in the area.

So the assumptions I am making here are that to appeal to men is that it has to
1. Wont spend a lot of time on trying to get informed on this topic - so it needs to be straight to the point
2. Needs to look cool
3. Relate well to instructive steps, manuals
4. Short attention spand

But arguably, the audience are people who are wanting help in this area, will actually take the time to look through. So it doesnt necessary have to be boring simple sterile images. It can be a little fun and exploratory - still there needs to be an exciting visual style.